Let’s get acquainted with Jason Schwartz, the Digital Marketing director and general assistant at Nick the Beat.
Jason is a Brooklyn, New York born fashion stylist, with a rich history in Parapara dancing; In 2002, Jason discovered Eurobeat and Parapara through various music/rhythm games making their way through Japanese Pop Culture fandom at the time. Knowing much more existed than was present via the internet, Jason sought out connections with Japan’s top choreographers and event coordinators. Soon he befriended Nick Festari, at the time part of his favorite Eurobeat label Hi-NRG Attack.
Upon planning his first trip to Tokyo at age 18, Jason was invited along with members of his the famed Parapara circle Disco★NRG, to perform at Starfire, one of the biggest monthly Parapara events. Since then, Jason’s relationship with Starfire has grown to allow him to dance in Starfire Vol. 31, as well as the upcoming Starfire Vol. 32 in which he danced She’ll Be Wild!
Jason has been choreographing Parapara for over 10 years now, originally through Disco★NRG, and most recently for his New York-based monthly Tokyo Discotheque event, Higher Illusion. The crew at Higher Illusion promoted and choreographed Festari productions such as The Spirit of the Night/Deemo, Give a Stop to Mind Burnouts/Pimky and My Body is Burning/Chris Mcrea.
Although he became familiar with the genre in the early 2000’s, Jason still considers 90’s Eurobeat and Parapara to be his top inspiration. He aspires to bring the magic of Eurobeat Flash and Japanese popculture to music and spread this love worldwide. Nick has given Jason the opportunity to help promote his tracks through social media, distributing songs to top Parapara events for choreography as well as penning lyrics and creating album artwork.